Canada’s housing crisis is intensifying, and the industry needs new solutions. Builders, policymakers, and homeowners alike are looking for faster, smarter, and greener ways to create housing at scale. Traditional methods can no longer keep up. That’s where industrialized construction—including 3D concrete printing, robotics, modular building, and AI cost intelligence—comes in.

At Norseman Construction, we’ve spent two decades combining craftsmanship with cutting-edge innovation. Now, CEO Kris Potts is launching a new YouTube series, Construction Disruption, to showcase the technologies and partnerships that are reshaping housing in Canada and around the world.

Why Launch Construction Disruption Now?

Canada is at a turning point. The federal government’s Build Canada Homes program is betting big on factory-built housing to deliver affordable homes more quickly than traditional construction. At the same time, global leaders are proving that modular housing, prefabrication, and 3D printing can cut costs, speed up delivery, and reduce carbon emissions.

But these methods remain unfamiliar to many developers, investors, and policymakers. Construction Disruption aims to close that gap by showing how these solutions work in practice.

Kris explains: “We want people to understand what’s possible. By telling the story of innovation in construction, we can help homeowners, builders, and policymakers see a better future—and take action.”

What You’ll See in the Series

Every episode highlights a real-world innovation that could redefine how we build:

• 3D Concrete Printing – See how large-scale printers like the MaxiPrinter pour durable walls and floors in hours instead of weeks.
• AI Cost Planning – Explore Raven AI, a tool that tracks construction costs and predicts future price trends to keep budgets under control.
• Mid-Rise Housing Innovation – Can a six-storey apartment be delivered at a fraction of today’s cost? Kris explores the possibilities.
• Global Success Stories – From modular housing in Europe to prefabrication in Africa, learn how global ideas can help solve Canada’s housing challenges.

Why It Matters

Industrialized construction is no longer theory—it’s already happening. Analysts at RBC’s Climate Action Institute warn that the success of new federal housing programs will depend on collaboration across governments, Indigenous communities, and industry partners.

By demystifying technologies like 3D printing in construction and modular manufacturing, Construction Disruption aims to build public trust and inspire the partnerships required to scale housing innovation in Canada.

How to Watch & Get Involved

Construction Disruption is now streaming on the Norseman Construction YouTube Channel and on Kris Pott’s channel Episodes are also promoted across Instagram, X (Twitter), and Facebook at @constructiondisruptionshow.

• Builders, innovators, and policymakers are invited to appear on the show to showcase their solutions.
• Viewers can send in questions, suggest topics, and join the conversation about the future of housing.

This is more than entertainment—it’s a platform to accelerate change.